Technology really has turned the sales process upside down.
May appear to have made selling moredifficult because customers can often get most of the information they think they need online and tend to make buying decisions based on what they find. Used properly, technology can help those in a sales role adapt by simplifying the process and making them more efficient and successful than ever before.
Such as product descriptions, customer reviews, and competitive comparisons are now widely available on the web or through socialnetworks: Buyers are using this information to form opinions and narrow buying choices long before engaging with people like you.
Get to the point where they want a conversation, they expect fast responses that are perfectly tailored to their business' needs. To respond effectively to these better informed and more demanding buyers, we need to change.
We need to take advantage of the social media and Customer Relationship tools available to foster better relationships and deliver amazing customer experiences